[No.10] Research - Teen Films And Their Target Audience (Part 2)

What is a Target Audience?

An audience are a group of people, small or big, at a performance or an event for example and is fascinated and attracted to a film/tv program or radio.

We define target audiences by where they are located, if they are female,male or both, their average age, their common interests, their income range and the common values they share.

It is useful for a film to have a target audience so they can plan their advertising and save money.

I think teen dramas appeal to adults who have nostalgia as they like to look back at their past life, teenagers as they may relate to their life and young kids who are influenced by older kids/teenagers as they want to grow up and experience more in life. I think it would appeal more to females as they have more issues then men, also it would appeal to those who live at where the movie is filmed as they know the area more and can relate to the film. There are three types of target audiences; Primary, Secondary and Tertiary. Primary is the main audience who have direct interest in the product, Secondary audience are those who may view the product due to their children/friends/family/etc but the product is not designed for them. Lastly Tertiary are those who are slightly interested in the product because they may know something about it but do not usually view the product. A target audience may include age, gender, class, ethnicity, interests and uses and gratifications.

Researching Target Audiences

Part A - Interviews

Part B - Surveys

Here is a link to my survey: https://www.surveymonkey.com/s/MFB5QVL

Who is the Target Audience for Teen Drama Movies?

I think that the target audience for teen dramas are mainly teenagers as they can relate to the films more and have more enthusiasm for the films and react to it more. They tend to like action/adventure as they don't want a boring film where not much happens. Not all of the audience like the same teen dramas, the female audience tend to like a more romantic type of film whereas the male audience like action/adventure and comedy. The younger audience also like action/adventure but the older audience like horror type of film as they like the surprise and are more mature to handle it. Teenagers also like horror as they want to get scared for the excitement.