Tuesday 2 December 2014

[No.4] Research - Analyse 2 Title Sequences


At first in the title sequence of Iron Man 3, we are first introduced to the main character of the film using effects to show it's comic features. The credits then appear in bold capital yellow letters showing the director of the film, then who screen-played it, the producer and the executive producers. We are also introduced to the director of photography, production design, who edit it, costume designer, visual effects supervisor and producer, music supervisor, who made the music and associate producers. Then later on, it shows the main casts of the film and shows in big letters "MARVEL STUDIOS PRESENTS" which is the production company working with Paramount Pictures and DMG Entertainment. Near the end it shows "A MARVEL STUDIOS PRODUCTION" and then at the end it shows "IRON MAN THREE" zooming into the screen.
The font used is very similar to the font Franklin Gothic Medium which is a very modern looking font to attract a younger audience. The font is a simple plain bold font with no fancy parts added to it and we see it at the left, middle and right side of the frame. It moves in like a screen opening as the letters appear starting from the middle and spreads to show the whole text and the text changes when the shots change. We see parts of the clips from the movie behind the font using interlocking angled transitions and perfectly timed freeze-frames to capture the audience's attractions. Also the music being played during the title sequence is Schifrin-esque closing track "Can You Dig It" accompanied with Brian Tyler's Jazz.
I like this title sequence because it is one of the best movies I have ever watched and I picked it because it is a modern/futuristic film which people usually like, also I chose it as it showed parts of the movie but not enough to make us more interested and want to watch the whole movie. Originally they made a title sequence but it was too rigid then Kyle Cooper made an edit of Iron Man doing a striptease in his suit which was 'wacked out and fun' so they began to make the final ultimate title sequence with Kyle.







In this title sequence of Sherlock Holmes, we first see the main character saying "case reopened" then the screen 'evaporates' into what looks like an old notebook with ink. We are first introduced to the director of the film, who screen-played it, the producer, executive producers and co-producer. It also showed the director of photography, production designer and editor. A while after it showed the main actor of the film and then it showed in the middle of the title sequence and frame "Sherlock Holmes". Then it showed the other main casts and who produced the music, the costumes and the visual effects. Near the end of the title sequence it said "A Warner Bros. Pictures Presentation" which shows that it is the production company. It also showed the company's association with "Village Roadshow Pictures", and it also showed the other companies working on the film which are "A Silver Picture Production"and "A Wigram Production". At the end it showed "A Guy Ritchie Film" which shows again who directed the film.
The font used in the title sequence is most likely not to be a font but handwritten to show the olden tradition type of film however it is very similar to the font Vermandois. The font is seen at different places in the frame but mainly at the sides and bottom of the frame. Behind the font we see very short parts of the movie being freeze-framed into an effect which could be Sherlock's dairy/notebook as it has scribbles. The music being played is the first track of the Sherlock Holmes OST by Hans Zimmer called "Discombobulate".
I like this sequence as I watched all of Sherlock Holmes but I am very fond of this one as it is the most interesting. I picked it as it is the opposite to the first title sequence that I chose as the first one was modern whilst this one is set 1891. It is a really interesting movie and the title sequence just wants you to know more and how they solve the mystery as in the beginning Sherlock Holmes says "case reopened" which captures the audience into wanting to know more. Danny Yount wanted to do something to do with the history in London so he did a live action shoot which involved a lot of newspaper headlines form the late 1800's.

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