Wednesday 10 December 2014

Research: Target Audiences - Esther Asaolu c

Target audiences

An audience are a ensemble of people who view the film.

Target audience are the type of group of people who a film maker targets their film at.

It useful for a film to have a target audience because this allows the film to be able to easily meet the needs and wants of a specific type of group of people/person therefore will have more viewer satisfaction.
It also helps when it comes to planning for marketing/advertising & save money.

Who are the audiences for Teen Dramas?:

The audiences I think Teen Drama movies would appeal are:
  • Teenagers - as teenagers would enjoy watching teen films as they may find them relatable and interesting to watch
  • Young adults - Young adults may enjoy watching teen films as they may find them nostalgic
  • Younger children/Pre-teens - As they may look up to the teenage figures in the film

Researching audiences - Interviews & surveys


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